This was a very high level session that focuses more on the “what you should have known when building an app” rather than “how do you do
Here is the basic structure and some highlights:
Build a Plan
Resisting big infrastructure… Determine ownership… Revenue Stream that’s not ads… Don’t build features just because you think they’re cool…
Build the App
Think like a designer, make the front page “above the fold” (newspapers), use plugins, take code vacations.
Get Noticed
It’s a google world, smart URLs, leverage markup.
Recruit People
Obivous and easy to signup, require the least, Limit non-members, and create a API and developer network.
Decent presentation…